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Sky Bet extends English Football League sponsorship deal
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17 November 2017
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Sky Bet has extended its multi-million pound sponsorship offer with the yohaig code English Football League till the summer season of 2024.
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The gambling operation is the headline sponsor for the Championship, League One and League Two football divisions.
It gets its logo on t-shirts, and rights for "Bet and Watch" for some matches.
Sky Bet says it will try to discourage issue betting through messaging on t-shirts, and that clubs will benefit through more cash.
The deal, which deserves 10s of countless pounds, has been in place since 2013.
Sky Bet said it would be paying 20% more than it has done so far to extend the agreement from 2019 to 2024.
this promotion code will make the yohaig code 11-year deal among the longest in expert sport, the company stated.
The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
The wagering market has been under increasing analysis from the government, and from the regulator, the yohaig code Gambling .
Earlier this promotion code year the Football Association, English football's governing body, announced it would end sponsorship handle betting firms.
However, competition organisers, and the clubs themselves, are free to take sponsorship from gambling firms.
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The money from the Sky Bet offer will be divided amongst the 72 clubs in the English Football League, which covers the 3 departments listed below the Premier League.
The chief executive of Sky Bet, Richard Flint told the BBC's Awaken to Money podcast that the English Football League utilized the revenue created to help them run their daily operations.
He said: "Without sponsorship from the wagering industry there aren't a multitude of sponsors going to get involved in football."
However, there are fears that increasing varieties of young fans are being exposed to gambling adverts.
Among the yohaig code findings of the BBC's annual Price of Football survey was that more young football fans bank on games than play the sport.
About 95% of TV ad breaks in live football matches feature at least one gambling advert, the BBC discovered in October.
In some matches, 40% of the adverts were for betting.
Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about issue gaming as part of the "When the yohaig code enjoyable stops. Stop" project.
"From the play offs and including next season every shirt will have a responsible gambling message on the t-shirt sleeve and we're tying that into an accountable gaming project starting today, which consists of a TV advert and border boards at EFL games," he said
The "When the enjoyable stops. Stop" campaign is orchestrated by the yohaig code Senet Group, which was developed in 2014 by a few of Britain's leading bookies in response to public concerns about gambling and betting dependency.
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The head of the GambleAware charity, Marc Etches, stated that while it welcomed a dedication to do more to promote much safer gambling, "the messaging requires to be far more explicit about the risk included than what the betting industry presently proposes".
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5 November 2017
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Sky Bet Extends English Football League Sponsorship Deal
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