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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the [world's](https://pitchbook.com/profiles/company/51278-86) greatest market program in Las Vegas high-end jets are drawing purchasers with their sleek shapes, luxurious cabins - and increasingly, their use of alternative fuels.
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[Fuel producers](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) and jetmakers are keen to display unique types of aviation fuel considered less hazardous to the climate, from used cooking oil to the [distinctly](https://forest500.org/rankings/companies/mission-newenergy-limited) less [attractive meat](https://stocktwits.com/symbol/MNEL) waste.
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[Business jet](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) operators, like airlines, have actually acquiesced environmental pressure on air travel and devoted to cutting in half carbon emissions by 2050 compared with 2005.
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Their hope is that embracing renewable fuel to curb emissions could make [business](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) jets more attractive to environmentally mindful purchasers - especially corporations dealing with concerns over sustainability from investors or green campaign groups.
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The schedule of less [contaminating private](https://stocktwits.com/symbol/MNEL) jets could likewise spare the rich and well-known the negative promotion experienced by Britain's Prince Harry and his spouse Meghan over a current personal jet trip to southern France.
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Five Gulfstream jets on [display](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) in Las Vegas are using California-produced fuel from inedible [beef tallow](https://stocktwits.com/symbol/MNEL).
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The latest waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, chief business officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) [producer](https://stocktwits.com/symbol/MNEL) World Energy, which produces fuel from meat waste used by Gulfstream.
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"All of our product is inedible."
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A few of the other 79 aircraft on display screen are expected to be powered by 150,000 gallons of other eco-friendly fuel mixes [expected](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) to be pumped at the program.
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FLIGHT SHAMING
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Private jets represent less than 0.1% of overall yearly carbon emissions globally, however can produce, usually, as much as 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter company Victor.
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Prince Harry has actually safeguarded his periodic usage of [private jets](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) to guarantee his household's security, and has stated that on the rare occasions he does not fly [commercially](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) he offsets his emissions.
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But planemakers state events such as the furore over his travel plan have included fresh obstacles for an [industry](https://www.zoominfo.com/c/mission-newenergy/346542889) already aiming to validate its contribution to cutting business expenses.
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"Incidents of flight shaming including making use of personal jets are regrettable when you think about that our industry has provided fuel efficiency enhancements of 40% over the past 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier thinks increased sustainable [fuel usage](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) will help the industry make inroads with [corporations](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) and rich buyers. According to market information, billionaires just have a 19% company jet rate.
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But even an image transformation - with jets sporting stickers like "this aircraft flies on renewable fuels" and organisers including alternative fuel pumps for visiting airplanes - is unlikely to satisfy all critics at the Oct 22-24 high-end jet occasion.
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Environmentalists and some analysts remain skeptical that biojetfuels, normally blended 50-50 with kerosene, will make a significant influence on public perceptions about luxury travel.
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"No amount of [jatropha curcas](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) or Brazil-nut fuel can make business jets look eco-friendly," stated air travel analyst Richard Aboulafia.
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Demand from business jet [operators](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) for eco-friendly fuels now far exceeds supply and their interest could drive future production, Sherbacow said.
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World Energy, which produces 40 million gallons of [biofuel](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) at its California plant, might expand production approximately 150 million gallons by 2022.
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Corporate charter business and specialists are also seeing more interest from consumers who want to buy carbon credits to offset emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions contributed in a business jet usage study his business recently completed for a Fortune 500 company.
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"At the end of the day, I believe that cost, cost per hour, range, speed and efficiency, that's still the (sales) motorist. But I believe people are becoming more knowledgeable about the sustainability of operations and how it impacts the world." (Reporting By Allison Lampert, Editing by [Tim Hepher](https://www.crunchbase.com/organization/mission-newenergy) and Alexandra Hudson)
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